About Me

I am a digital technology, content, and native advertising innovator. I also have a unique understanding of content strategy and an advanced understanding of media, consumer behavior, analytics, product, mobile, and influencer marketing as part of my skill set and expertise. I am regularly quoted in top business and technology publications, including the Beijing Times, Financial Times Digital in the UK, and New York Times/Circuits.

I have also served as a speaker at top industry events, including the Business Week CEO Forum in Beijing, the Wireless Influencers Conference, curated a Youth Marketing Forum for His Holiness the Dali Lama, and the World Knowledge Forum in Seoul, South Korea.

I have been fortunate enough to have had leadership roles within some of the most innovative companies in our industry. , who supported and helped me create some truly landmark initiatives and technologies. I’ve been very blessed in this are. My work has included:

Developing the first User-Generated Video Content (UGC) area on a carrier consumer storefront.
Creating a virtual peer-to-peer communications technology campaign that brought together Instant Messaging (IM) for an offline group social activity.
For the first time within a broadcast TV campaign, I led the integration of real-time content qi live sporting events and a branded mobile social network destination.
I developed a Java-based mobile community platform and application for Fox Entertainment that included geo-aware in-mall wireless coupons and a fully functional mobile storefront.
With MTV, I created the first Avatar capable of socialization and conversations within a virtual world (VMTV’) platform.
On Facebook, I developed a collaborative toolkit to enable amateur developers to create a mobile application through Facebook’s open API.
At Omnicom, I created and received a patent for a Global Mobile Toolkit (GMT) that leveraged agile methodologies to deliver collaborative cross-channel targeting, real-life analytics, and consumer insights.

Currently, as the Chief Content and Experience Officer for Creator MKT, I am leading the mobile and native advertising and influencer, social media, and content marketing for the largest Ford dealership in the US and as the efforts of a cross-functional team inside IPG where we are using machine learning to develop a new influencer marketing and native content distribution solution. Using data analysis of the consumer purchase journey we are creating a new classification model for the behavior changes that are taking place across social and other digital media and the shift they are causing in the type of brand, influencer, and user-generated content that consumers are now seeking out to guide their purchase decisions.

Before 2019, I had been leading a cross-functional team inside Interpublic Group (IPG) where we used machine learning to develop a new influencer marketing and native content distribution solution. Using data analysis of the consumer purchase journey, I was able to create a new classification model for the behavior changes that are taking place across social and other digital media and the shift they are causing in the type of brand, influencer, and UGC that consumers are now seeking out to guide their purchase decisions. My work today leverages this with the addition of an AI Foundation to match social content to the unique consumer personas that are redefining the consumer decision-making process.

Prior to this, I was the Chief Growth Officer and Digital Product Manager for Gravitater, where I developed a powerful set of software tools that made it easy for brands and agencies to find the perfect social media influencers and content creators.

Before Gravitater, I spent 10 years with Omnicom, which included serving as the Chief Mobile Officer for Tribal DDB, which was at the time the largest digital agency in the world. At Tribal I was fortunate to manage a global mobile marketing and advertising group focused on expanding the agencies’ mobile social intelligence, activation, and revenue-generating efforts across 50 offices in 20 countries. During my time at Tribal, I led the agency’s Mobile Center of Excellence in Hong Kong.

More than half of my time at Omnicom was spent as a Senior Vice-President at Fleishman-Hillard. I created and managed the agency’s first Youth and Mobile Marketing practice group. As part of my role, I also lead a global youth trend and insight lab called the Next Great Thing (NGT).

Thanks to the data we were gathering at NGT I was fortunate enough to lead the youth mobile marketing and analytics efforts for some of the agency’s largest clients, including HP, P&G, and AT&T. I led the youth AOR relationship for AT&T for six years and frequently worked directly with my counterpart at BBDO. Because of my proximity to the agency’s youth efforts, I was instrumental in building Fleishman-Hilliard’s Social Media Practice. As part of my role at this time, I was also responsible for developing social media into a global product offering. Thanks to a client base that included McDonald’s and Samsung, I was able to grow the group into a $150 MM capability across 50 offices in 30 countries with a focus on APAC and the EMEA.

Before FH, I was appointed as one of the youngest staff members of the Clinton Administration to serve as the National Youth Director for the NCAYV (National Campaign Against Youth Violence), where I Developed the nation’s first youth digital, social media, mobile, and content infrastructure and engagement plan to engage school-age children in the fight against youth violence.

I was raised to understand that success was meaningless unless you supported those less fortunate than yourself. My parents instilled in me a lifelong commitment to helping others, which has included working with the Echo Pro-Social Gallery to create a permanent installation of children’s sculptures in Mafunga Park in the Lower East Side of NYC, founding the KidsBridge Children’s Cultural and Tolerance Centers, and my work with the Children’s Hope Foundation to improve the lives of children living with HIV and AIDS in NYC, a small sample of some of my other efforts are listed below.

Together with MTV, I developed Fight for Your Rights Against Discrimination, a national campaign to fight youth violence by directly engaging young people in the fight by focusing on issues that impacted their lives every day, such as cliques, fitting in, and respect, together with gender biases, and racial discrimination.

I created, developed, and secured funding from Viacom and MTV for the Muhammad Ali Scholarship Fund, which pays for the Graduate education of Future Civil Rights Leaders.

I have also spoken at several prestigious industry events across the globe, including the World Knowledge Forum in Seoul, Korea. Advertising Week in New York, Business Week CEO Forum in Beijing, and the invite-only Wireless Influencers Conference, Laguna Beach, CA, US, I am also the youngest recipient of the Theodor Herzl Award from the State of Israel for my humanitarian efforts, past recipients include Michael Milken, Margaret Thatcher, and Ted Turner. Founding member of PTTOW, a C-Level invite-only Youth Marketing Conference, and I curated the organization’s 3rd Annual Forum that included special guest participants, His Holiness the Dali Lama, will.i.am., and Kelly Slater.

One of the events I’m truly honored to have played a significant role in was when MTV went “dark” for the only time in its history. My team and I developed the content and led MTV’s US TV and social networks for 16 hours to engage youth in the fight against discrimination.

I was formerly the Chief Product and Marketing Officer for Gravitater, Inc. where I was responsible for developing a powerful set of software tools that made it easy for brands and agencies to find the perfect social media influencers and content creators. In this role, I managed and empowered a dedicated team of marketing professionals to deliver strategic planning, and the implementation of content, social and influencer marketing efforts for a number of brands including Verizon FiOS, Johnson & Johnson, Procter & Gamble, and Shark Ninja. Prior to this for a short time, I took on an interim position as the CMO for the OTT mobile messaging application, where I was brought in to develop Vonage Mobile’s strategic plan and lead the global marketing and advertising rollout of the application.

As part of my 10 years with Omnicom, I served as the Chief Mobile Officer for Tribal DDB and managed a global team to expand the agencies mobile social intelligence and activation efforts across 50 offices in 20 countries and developed and implemented over 500 mobile programs for a number of Omnicom’s largest clients. I also founded and led MobileBehavior and built our blog into a trusted global industry resource, ranked #1 for Mobile Advertising (Twitter); #4 for Mobile Marketing; and one of the Top 100 (PostRank) with traffic weekly from 130+ countries.

Also during my time at Omnicom, I developed Fleishman-Hilliard’s Social Media Practice into a $150 MM capability across 50 offices in 30 countries with a focus on APAC and the EMEA and led the AT&T/Cingular Youth AOR relationship for 6 years.

Appointed during the Clinton Administration to serve as the National YouthDirector for the NCAYV (National Campaign Against Youth Violence), where I was required to present routine updates to President Clinton and I developed the countries first youth digital infrastructure.

Following the White House I founded the youth non-profit SHiNE, and within 3 years secured $36MM in cash and media support for the fight against discrimination. When MTV went dark for the only time in their history we were was asked to lead all of their broadcast/digital programs for 16 hours to empower youth to join us in the fight against discrimination. Prior to this, I founded one of the first Youth Digital Agencies in North America, which Interpublic acquired.